Seminar on Target Marketing

On April 8, 2015 Marketing Scholar Professor Dr. Mijanur Rahman, Vice Chancellor of Jagannath University conducted a seminar on Target Marketing at CIU. The seminar was organized by Ms. Robaka Shamsher, Assistant Professor, SoB. More than 150 students attended the Seminar. Dr. Mijan covered the larger field of Marketing including the meaning of marketing, marketing mix, target marketing strategies and many diversified areas of marketing from which not only the CIU students but also the faculty members learned through innovative examples. Dr. Mijan said target marketing is the most crucial part of marketing where meeting the desired need of the customers is the central theme. Pro-Vice Chancellor Dr. Irshad Kamal Khan presented a crest to Dr. Mijan as symbol of appreciation and gratitude from CIU. Last semester student Reaz Ahmed hosted the event. Among the faculty members Dr. Nurul Absar Nahid, Dr. Mahmud Hasan, Assistant Professor Robaka Shamsher, Rahat Bari Tooheen, and Deputy Librarian Dr. Zillur Rahman were present in the seminar. The Closing Speech was given by Dr. Nurul Absar Nahid.