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Dr. Mahmud Hassan

Dr. Mahmud Hassan
  • Associate Professor, Department of Marketing

  • +880-31- 611262, 636484, Ext: 127
  • mahmud@ciu.edu.bd
  • Room: 3409, 3rd Floor, School of Business, Chittagong Independent Univeristy

Dr. Mahmud Hassan is an Associate Professor with Department of Marketing at CIU. Prior to joining CIU Dr. Hassan was working with Southern Cross University, Australia as a Lecturer in the Graduate College of Management (GCM). In SCU apart from teaching in the MBA level he was also engaged in developing and upgrading course materials for various units for GCM. Apart from working as a Lecturer he was also working as a Research Assistant (RA) and Teaching Assistant (TA) in SCU with various reputed scholars. Dr. Hassan has recently finished his Doctorate with Southern Cross University, Australia with fully funded scholarship by the Australian Government and his research topic was Branding in Social Networking Sites.Over the years Dr. Hassan has established strong relationships with various marketing authorities like American Marketing Association (AMA), Marketing Science Institute (MSI), Australia & New Zealand Marketing Academy (ANZMAC), Brands and Brand Relationships (BBR) of Boston University USA.Dr. Hassan regularly gets invited to present his paper and participate in both online and offline discussions in all these renowned marketing authorities frequently. Dr. Hassan also works as a reviewer for the conferences organized by AMA,MSI, ANZMAC& BBR. Dr. Hassan is also working as a member of the editorial board and reviewer for many internationally acclaimed journals such as Journal of Sports Media of University of Nebraska; USA, Journal of Contemporary Management of Academic Research Centre; Canada and Journalism and Mass Communication of USA. These journals are indexed in EBSCO, ProQuest, CABI, DOAJ, Ulrich, Standard Periodical Directory, Google Scholar, Library and Archives Canada, National Bibliography of Canada etc. Dr. Hassan also acts as a Premium Educator for Harvard Business Publishing (A subsidiary of Harvard University, USA) where he contributes for developing and editing the business case studies for Harvard Business Publishing House USA. Currently Dr. Hassan is working with Sage Publications UK and writing and editing papers on Branding in Social NetworkingSites Track for Sage’s Business Cases Projects for the newly designed digital library platform.Dr. Hassan has published numerous journal articles, and presented papers in various national and international journals and edited various book chapters. Dr. Hassan is an active member of American Marketing Association (AMA) and Marketing Science Institute (MSI).

  • Southern Cross University (SCU) Australia
    • Principal Supervisor: Dr. Simon Pervan<
    • Thesis Title: “Brand communities of Facebook: How do they create value?”
  • Masters of Business Administration (January, 2001)
    • Major: Marketing
    • North South University, Bangladesh
  • Bachelor of Business Administration (May 1997)
    • First Class
    • University of Madras, India.

  • Endeavour International Post Graduate Research Scholarship (EIPRS) by the Government of Australia for the doctorate program ( $ 70,000; seventy thousand in value)
  • International Post Graduate Scholarship (IPRS) by Graduate College of Management; SCU to cover the schooling charges of the child and health insurance cover for medical expenses for the entire family ( $ 35,000; thirty five thousand in value).
  • Post Graduate Research Students Conference Allocation by SCU to attend Australia and New Zealand Marketing Association’s (ANZMAC) conference in 2011. ($1000; one thousand in value).

  • BBA program Coordinator and Assistant professor (February, 2013 - Present)
    School of Business, Chittagong Independent University.
  • Casual Lecturer; Research Assistant (September, 2008 - April, 2010)
    Graduate College of Management; Southern Cross University
  • Lecturer (May, 2001 - April, 2008)
    School of Business, Independent University Bangladesh (IUB)

Updating course material, editing course content, lecturing and tutoring, provide support to students, scheduling assignments, communicating with other faculty members regarding how to improve lecturing. Involved in planning future course requirements, scheduled various assignments, exams and courses for the Graduate College of Management, SCU.

  • Working with Sage Publications UK with their project Sage Business Cases Projects for the newly designed digital library platform. Sage hopes to launch the new digital library on January 2015.
  • Working with American Marketing Association to develop AMA students' club in Chittagong Independent University.
  • Working with Stukent - an internet based marketing course simulation program- to develop online marketing courses in Chittagong Independent University.

  • Journal of Sports Media; (ISSN 1558-4313); University of Nebraska; USA.
  • Journal of Contemporary Management; (ISSN 1929-0128); Academic Research Centre; Canada.
  • Journal of Finance & Economics; ( ISSN 2328- 72840); Science and Education Publishing; USA.
  • Journalism and Mass Communication (ISSN 2160-6579), USA
  • Journal of Business and Economics (ISSN 2155-7950), Academic Star Publishing Company, New York, USA.

  • American Marketing Associations' (AMA) Summer Conference 2014; San Francisco, California.
  • Brands and Brand Relationships (BBR) 2014, School of Management, Boston University, Management, USA.
  • Australia New Zealand Marketing Association (ANZMAC)'s conference; 2011, 2012, 2013.
  • European Conference on Knowledge Management, 2004, 2007, 2012, 2013.

  • Hassan, M; Pervan, S. J; Kortt, M (2013) Identifying new value creating practices in Facebook;. Marketing Intelligence and planning. (Paper under review).
  • Hassan,M; Islam, M. A, and Chowdhury, R. A. (2006); Understanding customer expectation and perceptions of Service Quality through SERVQUAL: A Study Of Multinational Banks In Chittagong City. Journal of Business Administration. Vol. 32, No 1 & 2, Page No. 103-120.
  • Hassan, M; and Tahlil, M. A (2004); Relationship Marketing: Understanding and implementing the concept, Journal of Business Administration, Vol: 30, No. 1 & 2, Page No. 61-78.
  • Hassan. M; and Islam, M. A; (2003); Product Positioning: A study of Chips Industry in Chittagong City, Journal of Business Administration. Vol. 29, No. 3& 4, Page No. 85-105.
  • Hassan, M; and Tahlil, M. A (2002); Strategic Alliance: A conceptual framework, Journal of Business Administration, Vol. 28, No. 1&2, Page No. 1-26.

  • Hassan, M; Pervan, S. J; & Chowdhury, R. A (2014); Customer-to-customer helping behavior and its implications to the marketers within brand communities of Facebook American Marketing Association’s Summer Educators Conference ‘14 American Marketing Association (AMA); San Francisco, USA.
  • Hassan, M; (2013); Applying netnography within virtual communities of Facebook: A critical analysis. Southern Cross University Doctoral Symposium’ 13 Graduate College of Management, Southern Cross University; Gold Coast, Australia.
  • Hassan, M; (2012); Brand co-creation: How virtual communities add value to the brand. Southern Cross University Doctoral Symposium’ 12 Graduate College of Management, Southern Cross University; Gold Coast, Australia.
  • Hassan, M; and Pervan, S. J; (2011) ; “Brand Community Practices: How do they create value?” Australia & New Zealand Marketing Association Conference (ANZMAC), Perth, Australia.
  • Hassan, M; (2010); Developing the measurement of consumer based brand equity scale in service industry. Southern Cross University Doctoral Symposium’ 10 ; Graduate College of Management, Southern Cross University; Gold Coast, Australia.
  • Hassan, M; (2009);. Brand equity validation in emerging markets: A study on China and India the next big economies in the world. Southern Cross University; Doctoral Symposium’ 09 ; Graduate College of Management, Southern Cross University; Gold Coast, Australia.
  • Hassan, M; Islam, M. A, and Chowdhury, R. A., (2005) Corporate Social Responsibility: A Case Study of British American Tobacco. 2nd International Business Research Conference; University of Technology, Sydney (UTS), Australia, 5-8th December 2005. (Presented the paper at the conference).
  • Hassan, M; Islam, M.A; Chowdhury, R.A (2004), Gaining Customer Knowledge through SERVQUAL, 5th European Conference on Knowledge Management, Paris, France, organized by Academic Conference International (ACI), UK.

  • Marketing Management(SCU; IUB), Strategic Management (SCU; IUB); Leading and Managing People (SCU); Knowledge Management (SCU); Consumer Behavior (IUB; CIU); Brand Management (IUB; CIU); Services, Marketing ( IUB; CIU); Marketing Communications (IUB; CIU); Product and Pricing Policies (IUB; CIU), Marketing Research (IUB).

  • Member, American Marketing Association (AMA)
  • Member, Marketing Science institute(MSI)
  • Life member, Southern Cross University Alumni Association.