Chittagong Independent University
  • 1
  • 1
  • 1
  • 1

Dr. Robaka Shamsher

  • Associate Professor and Head, Department of Marketing, CIU Business School

  • +880-31- 622946, 636484, Ext: 306
  • robaka@ciu.edu.bd
  • Room: 3404, 3rd Floor, CIU Business School, Chittagong Independent Univeristy

Dr. Robaka Shamsher is an Associate Professor at CIU Business School (CIUBS). She teaches courses both at the Undergraduate and Graduate levels at CIU and additionally is serving as the Faculty-In-Charge of Independent Marketing Club (IMC) and CIUBS Cultural Club at CIU. She obtained her Doctor of Philosophy (PhD) Degree in Marketing from University of Dhaka in 2018. She completed her Bachelor of Business Administration (BBA) Degree in Marketing in 2005 and Master of Business Administration (MBA) Degree in Marketing as well in 2006 from University of Dhaka. Prior to joining CIU she worked as a Lecturer in Stamford University Bangladesh for one year. She started her teaching career with this university since 2007 in the CIU Business School under the previous Chittagong Campus of Independent University, Bangladesh (IUB). As an academician Dr. Robaka has numerous publications in national and international peer reviewed journals. Currently, she is engaged with a lot of curricular and extra-curricular activities in CIU. She has successfully organized different cultural programs in CIU as well.

  • PhD, in Marketing, University of Dhaka, 2018.
  • Master of Business Administration (MBA), University of Dhaka, 2006.
  • Bachelor of Business Administration (BBA) in Marketing, University of Dhaka, 2005.

Consumer Behavior, Retailing, Branding, Store Image, Store Loyalty.

Sl. Title of Publication Issue, Vol and Date Name of the Journals Status (Presenter /Co-authour)
1 CONSUMER BEHAVIOR IN RETAILING: A COMPARATIVE STUDY BETWEEN TRADITIONAL AND LARGE-SCALE RETAILING Vol: 21, 2006 Pp.179-197 The Chittagong University Journal Of Business Administration Author
2 CUSTOMER PERCEPTION OF CORPORATE REBRANDING IN TELECOM INDUSTRY OF BANGLADESH: A CASE OF ROBI Vol: 21, 2006 p. 369-383 The Chittagong University Journal Of Business Administration Author
3 EFFECT OF STORE AND PRODUCT ATTRIBUTES INFLUENCING STORE LOYALTY:THE BANGLADESH RETAIL CONTEXT Vol: 32 No: 2 December 2011 p. 157-170 The Dhaka University Journal Of Business Administration Author
4 A study on the impact of PEST analysis on the Pharmaceutical sector: The Bangladesh Context Vol: 7 No: 12 December 2011 p.1446-1456 David Publishing Company www.davidpublishing.org Author
5 Globalization and Innovation Management: The changing role of Strategic Management in the 21st century Vol: 19 No 2 July- December 2011 p.94-104 Bangladesh Society for Training & Development (BSTD) Author
6 EXPLORING THE ROLE OF REBRANDING CHANGING CUSTOMER PERCEPTION OF CORPORATE IMAGE: A CASE OF TELECOM COMPANY IN BANGLADESH Vol: 12 June 2009 p.59-73 D.U. Journal Of Marketing Co-author
7 User perception toward brand loyalty of mobile phones: the Bangladesh context Vol. XXXV, No. 1, April 2014 The Dhaka University Journal Of Business Administration Author
8 Consequences and Causes of Inflation: A Study in the Context of Bangladesh Vol: 2 No-3 May 2012, pp.90-102 World Journal of Social Sciences Co-author
9 Relationship of Demographic Characteristics with Purchasing Decision Involvement: A study on FMCG laundry Soaps Vol 6 No 2 April 2012 pp.78-89 The Journal of Business and Retail Management Research Author
10 Role of NGOs, GOs and remittances in reducing rural unemployment: A case study of Bangladesh Vol: 44 No-2 July- December 2011, pp. 37-61 Afro-Asain Journal of Rural Development Co-author
11 EFFECT OF SATELLITE TELEVISION ON THE CULTURE OF BANGLADESH: THE VIEWERS PERCEPTION Vol 4 No 9 2012 pp. 45-54. July 2012. European jopurnal of Business and Management. Hosted by IISTE Author
12 The Changing Trend Of Consumer Behaviour: The Bangladesh Retail Context vol.01, No. 01, pp-183-194, June, 2012 Journal of Comilla University, Author
13 Traffic congestion in Bangladesh –causes and solutions: A study of Chittagong metropolitan city Volume 2, N 1/2013 (Third Issue).pp-13-18. ISSN-2304-2613, 9th march, 2013 Asian Business review Co-Author
14 Discovering Brand Loyalty of mobile phone users: The demographic Perspective Vol 23, 2008 (p 93-107), March 2014 Published at (Vol 1, No 2, 2012) Global Disclosure of Economics and Business (GDEB); (ISSN: 2305-9168).pp-38-54. Hosted by Asian Business Consortium
15 Contribution of Multinational Corporations and Local Firms in the Economy of Bangladesh vol.2; No.01, pp-71-84, June 2013 Journal of Comilla University,
16 THE IMPORTANCE OF PRODUCT ATTRIBUTES INFLUENCING PURCHASE DECISION : A COMPARATIVE STUDY BETWEEN FMCG LAUNDRY SOAPS 15(2), 55-63, 2014 DU Journal of Marketing, Author
17 A study on customer switching behaviour in Telecom Service provider in Bangladesh: the case of mobile phone industry 2012 Faculty of Management and Commerce, South Eastern University of Sri Lanka Co-Author
18 Growth of super stores in Bangladesh: A theoretical framework October-September, Vol 2, 5-13, 2014 International Journal of Agriculture and Rural Economic Research Author
19 Consumer shopping preference towards organized retailing in Bangladesh 155, 2014 Metro Campus International, 155. Author
20 Relationship between Store Characteristics and Store Loyalty: An Explorative Study 2(11), 431-442, 2014 . International Journal of Economics and Empirical Research. Author
21 Store image and its impact on consumer behaviour Vol 7 (2), 1-27, 2016 Elk Asia Pacific Journal of Marketing and Retail Management Author
22 A Proposed Model of Store Image and Store Loyalty for Supermarket Industry in Bangladesh 10 (3), 29-43, 2019 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT Author
23 Analysing the relationship between store image and store loyalty: A case study on agora from the perspective of Bangladeshi supermarket shoppers Vol 1 (2, Part A), 37-43, 2019. International Journal in Marketing Management and Sales Author
24 Investigating the Relationship between Store Environment and Store Loyalty in the Context of Supermarkets of Bangladesh 2(1) 67–86, 2019 CIU Journal Author
25 The Effect of Store Image on Store Loyalty Mediated by Customer Satisfaction and Trust 3(1), 2021 3 (1), 54-72, 2021 Business Perspective Review Author

Title of Conference Date Venue of the Conference Status (Presenter /Co-authour)
5th Asain Business Reasearch Conference 23-24 December BIAM Foundation, Dhaka, Bangladesh Presenter: Robaka Shamsher

  • Permanent Member of Chittagong Club Limited.