Master of Business Administration (MBA) in Marketing
Major: Marketing
Requirements for the Master of Business Administration in Marketing
Credit Distribution :
| Sl. No | Category of Courses | Distribution of Credits |
|---|---|---|
| 1. | General Education/Foundation Courses | 24 Credits |
| 2. | Advanced Courses | 21 Credits |
| 3. | Integrative Course | 03 Credits |
| 4. | Focus/ Major Courses | 12 Credits |
| 5. | Thesis/Internship | 06 Credits |
| Total requirement for the degree | 66 credits |
Graduate Attributes:
- Knowledgeable in contemporary issues of marketing as well as integrated business;
- Innovative, collaborative, analytical, creative, and research-oriented;
- Having critical and strategic thinking ability as well as passion for development, lifelong learning, and acquiring business acumen;
- Having emotional intelligence, professionalism, adaptability, flexibility as well as skills in decision making, planning, and problem solving;
- Characterized by the mindset of a leader, an entrepreneur and a global citizen while possessing cross cultural awareness;
- Having team working ability, interpersonal and effective communication skills and awareness of the ethical responsibilities.
Duration of the program: 2 Years ;
Admission Requirements:
i. 3 years of Bachelor Degree from a reputed university and at least 1 year of work experience in a managerial/executive position or 4 years of Bachelor Degree from a reputed university. Some work experience after graduation in a managerial/executive position is preferable.
ii. CGPA of at least 2.50 at undergraduate or graduate level with no 3rd Division/ Class in any previous public examination.
iii. Acceptable score in the CIU Admission Test.
Total Credit Hours: 66
Minimum CGPA requirements for graduation: CGPA 2.75 on the scale of 4.00;
Maximum academic years of completion: 5 Years.
Foundation Courses (Credits: 24)
| Course ID | Course Title | Credits |
|---|---|---|
| MBA-0413-521 | Principles of Management | 3 |
| MBA-0400-522 | Legal Environment of Business | 3 |
| MBA-0411-523 | Principles of Accounting | 3 |
| MBA-0542- 524 | Business Statistics | 3 |
| MBA-0311-525 | Micro Economics | 3 |
| MBA-0414-526 | Principles of Marketing | 3 |
| MBA -0031-527 | Business Communication | 3 |
| MBA-0612- 528 | Fundamentals of MIS | 3 |
Advanced Courses (Credits: 21)
| Course ID | Course Title | Credits |
|---|---|---|
| MBA-0413-529 | Human Resources Management | 3 |
| MBA-0311-530 | Macro Economics | 3 |
| MBA-0412-531 | Financial Management | 3 |
| MBA-0413-532 | Supply Chain Management | 3 |
| MBA-0411-533 | Management Accounting | 3 |
| MBA-0410-534 | International Business | 3 |
| MBA-0414-535 | Advanced Marketing Management | 3 |
Integrative Course (Credits: 03)
| Course ID | Course Title | Credits |
|---|---|---|
| MBA-0413-650 | Strategic Management | 3 |
Major Courses of Marketing (Credits: 12)
| Course ID | Course Title | Credits |
|---|---|---|
| Any four courses from the following | 12 Credits | |
| MKT-0414-561 | Consumer Behavior | 3 |
| MKT-0414-562 | Marketing Communication | 3 |
| MKT-0414-563 | Brand Management | 3 |
| MKT-0414-564 | Strategic Marketing Management | 3 |
| MKT-0414-565 | Hospitality and Tourism Marketing | 3 |
| MKT-0414-566 | International Marketing | 3 |
| MKT-0414-567 | Marketing Research | 3 |
| MKT-0414-568 | Distribution Management | 3 |
| MKT-0414-569 | Internet Marketing | 3 |
| MKT-0414-570 | Service Marketing | 3 |
| MKT-0414-571 | Special Topics in Marketing | 3 |
Thesis/Internship (Credits: 06)
| Course ID | Course Title | Credits |
|---|---|---|
| Mandatory | 06 Credits | |
| MBA-0111-670 | Thesis Report | 6 |
| MBA-0111-671 | Internship* | 6 |
*In exceptional situation, a student will be allowed to opt for Internship as an alternative to the Thesis.
Name: Mr. Mohammad Rasel Eusoofi
Designation: Asst. Director, CIU Business School
Room No.: 3407, Level: 3, CIU Business School
Address: Chittagong Independent University,
12, Jamal Khan Road, Chattogram, Bangladesh
Telephone: 02333352926, 02333351262; Ext: 310
Email: rasel@ciu.edu.bd
Chittagong Independent University
Minhaj Complex, 12, Jamal Khan Road, Chattogram, Bangladesh
+880-1946973778, +880-1844216660 02333352926, 02333351262, 02333352946,02333356484; +88-02333351263 Send Email
